About

We are here to catapult the mobility industry into far-reaching frontiers, by unleashing the power of tactile data.

Tactile Mobility’s multidisciplinary team of innovators has been passionately honing the missing sense for superior driving, since 2012. With presence in the U.S., Germany, and Israel, we apply our vast experience in signal processing, AI, big data analysis, embedded computing, and more, to transform the mobility industry.
We bring the missing tactile sense and dynamic data, crucial for the future of smart and autonomous vehicles that currently rely heavily only on visual-based systems. Our solution mimics and surpasses human driving capacity, by letting in-car systems of self-driving cars not only to “see” the road but also “feel” it. This pioneering approach brings to life accumulated research of more than a decade, tested and perfected in rides for over tens of millions of miles of road data across multiple continents.
By augmenting visual sensing with the missing vehicle-road tactility, actionable insights are fed back to onboard computers to optimize driving decisions in real-time. Data is also anonymized and uploaded to the cloud for big-data analysis, generating a constantly updated crowd-sourced mapping of global road conditions for accurate monitoring. Our two models, VehicleDNATM SurfaceDNATM, cater to real-time auto responses and reliable mapping information.

As the world’s pioneering provider of tactile data, our comprehensive tactile solution serves the automotive industry, municipalities, road authorities, fleet managers, and insurers.

Management team

Amit Nisenbaum

CEO

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Amit Nisenbaum, CEO

Amit is a seasoned business leader with more than two decades of experience in multiple industries. He served in key roles that steered companies forward, including Head of Strategic Alliances for Better Place, a leading electric mobility service provider, Project Leader at Boston Consulting Group, and Senior Business Development, Product Management, and Account Management Executive at ECTel (NASDAQ: ECTX) and FAST Search and Transfer (acquired by Microsoft).
Amit holds an MBA from Cornell University, where he also served as a Principal at BR Ventures, Cornell University’s venture capital firm, and a BSc in Computer Sciences and Industrial Engineering from the Technion – Israel Institute of Technology.

Boaz Mizrachi

Co-founder & CTO

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Boaz Mizrachi, Co-founder & CTO

Boaz is a veteran technologist and entrepreneur, holding over three decades of experience in signal processing, algorithm research, and system design in the automotive and networking industries. He also brings hands-on leadership skills as the co-founder and Director of Engineering at Charlotte’s Web Networks, a world-leading developer and marketer of high-speed networking equipment (acquired by MRV Communications), and as System Design Group Manager at Zoran Microelectronics (acquired by CSR).
Boaz holds an MSc and BSc in Electrical Engineering from the Technion – Israel Institute of Technology, where he had served as a lecturer and continues to guide the next generation of technology innovators as a projects supervisor.

Vered Mandelboum Josef

COO

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Vered Mandelboum Josef, COO

Vered is an operational excellence and business processes expert specializing in enabling technology teams to maximize their goals and potential.
With 15 years’ experience leading large-scale teams in highly structured and regulated industries Vered brings strong capabilities as a transformational leader, combined with business knowledge, deep operational understanding and management skills.
Vered holds MBA from Haifa University and BSC in Information Technology and Industrial Engineering from the Technion – Israel Institute of Technology, both with honors.

Eitan Grosbard

VP Business Development

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Eitan Grosbard, VP Business Development

Eitan is a global expert in corporate development, M&A lifecycle management, and strategic planning. His experience spans diverse industries, geographies, and cultures, including a tenure at Gett’ (previously GetTaxi) where he managed the company’s mergers and acquisitions alongside post merger integration, while leading the company’s business development initiatives and partnerships in the autonomous vehicles ecosystem. He also managed Gett’s UK operations during the merging of Radio Taxi with Gett UK. Eitan was also the founder and manager of two strategic planning consultancies for over a decade.
Eitan holds an Executive MBA from Tel Aviv University, majoring in Strategy and Finance, an MA in Public Administration from Bar-Ilan University, and a BA in Human Resources Management from Ben Gurion University of the Negev. He co-authored the book Cross-Border Mergers and Acquisitions (Wiley Finance).

Yagil Tzur

VP Product and R&D

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Yagil Tzur, VP Product and R&D

Yagil is a highly experience technology and product leader, with over two decades in multiple industries. He was VP Products at Igentify, developers of novel genomic solutions, R&D Group Manager and Program Director at Lumenis, Program Director at Applied Spectral Imaging, and Program manager at Philips Healthcare (PHG).
Yagil holds an MBA from Haifa University, and a BSc in Computer Sciences from the Technion – Israel Institute of Technology.

Amir Badian

Finance Manager

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Amir Badian, Finance Manager

Amir holds vast experience in the automotive and telematics industries, serving in leadership roles at EDT for more than two decades, where he was Software Leader, responsible for vehicle unit firmware and DB client applications, and later appointed CEO after the company was selected to be a tier 1 supplier for GM in South America. Amir has also cemented various business opportunities for EDT, including exclusive agreements with UN peacekeeping missions and related entities worldwide, providing tens of thousands of unique telematics units for over a decade.
Amir holds an MBA from Tel Aviv University, majoring in Marketing, and a BSc in Computer Science from the Technion – Israel Institute of Technology.

Yaarit Barmaimon

Human Resources Manager

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Yaarit Barmaimon, Human Resources Manager

Yaarit has been serving as Tactile Mobilitys Head of Human Resources since February 2018 and is responsible for Human Resources strategy and execution.
With over 15 years of experience in the HR domain, Yaarit brings to Tactile Mobility vast experience in recruitment, talent management, compensation & benefits, organizational development, cultural design and implementation. Her career spans from the software industry, through the Global Shipping industry onto Data and automotive.
Today, Yaarit leads Tactile Mobility’s Human Resources’ domain while shaping the employee experience, driving cultural transformation, building talent and leadership capabilities and change management processes. It is Yaarit’s mission to lead strategic HR initiatives in order to foster lasting organizational success. In addition, Yaarit is a strong believer in the power of positive thinking in the workplace and giving back to the community.
Yaarit holds a Bachelor’s degree in Human Resources as well as Human Resources Management & Development certificate from the Haifa University.

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