We are here to catapult the mobility industry into far-reaching frontiers, by unleashing the power of tactile data.

Tactile Mobility’s multidisciplinary team of innovators has been passionately honing the missing sense for superior driving, since 2012. With presence in the U.S., Germany, and Israel, we apply our vast experience in signal processing, AI, big data analysis, embedded computing, and more, to transform the mobility industry.
We bring the missing tactile sense and dynamic data, crucial for the future of smart and autonomous vehicles that currently rely heavily only on visual-based systems. Our solution mimics and surpasses human driving capacity, by letting in-car systems of self-driving cars not only to “see” the road but also “feel” it. This pioneering approach brings to life accumulated research of more than a decade, tested and perfected in rides for over tens of millions of miles of road data across multiple continents.
By augmenting visual sensing with the missing vehicle-road tactility, actionable insights are fed back to onboard computers to optimize driving decisions in real-time. Data is also anonymized and uploaded to the cloud for big-data analysis, generating a constantly updated crowd-sourced mapping of global road conditions for accurate monitoring. Our two models, VehicleDNATM SurfaceDNATM, cater to real-time auto responses and reliable mapping information.

As the world’s pioneering provider of tactile data, our comprehensive tactile solution serves the automotive industry, municipalities, road authorities, fleet managers, and insurers.

Management team





Shahar has 21 years of experience in global sales, marketing and business development. Before joining Tactile Mobility, he served as the CEO of HumanEyes Technologies, a VR company with over 70 patents in various 3D fields and Computer Vision.Prior to his tenure at HumanEyes, based in the US, he served as VP Sales & Business Development for Press-sense Inc., a provider of software solutions to the printing industry, VP Sales at Magink Display and CEO of CTV Tech. He began his career in the graphic arts industry as CEO and owner of Hemed Press, a large printing company in Jerusalem. Mr. Bin-Nun holds a B.A in Economics from Tel Aviv University, and an MBA in Finance and Marketing from the Hebrew University in Jerusalem.

Rani Plaut

Executive Board Member


Rani Plaut, Executive Board Member

Rani Plaut is an angel investor and an executive chairman in companies creating or spearheading new categories, normally rooted in deep technological disruption. During the past few years he spends his time working closely with startups to fulfill their promise, using an “all in” immersive approach.

Until 2016 and for 15 years Rani was involved, as a business leader and technological innovator, in Pulsed Power Technology – based on the creation of extremely short and concentrated bursts of electrical energy, harnessed to create high power electromagnetic pulses and hydro-shockwaves. During this period, he led the world leader in magnetic pulse welding and later co-founded Bmax of the iPulse group, a $1.3B private venture, commercializing pulsed power based solutions for mining, oil, Aerospce and Automotive.

Rani specializes in Mathematics and Physics, mostly in the area of none linear physical effects.

Boaz Mizrachi

Co-founder & CTO


Boaz Mizrachi, Co-founder & CTO

Boaz is a veteran technologist and entrepreneur, holding over three decades of experience in signal processing, algorithm research, and system design in the automotive and networking industries. He also brings hands-on leadership skills as the co-founder and Director of Engineering at Charlotte’s Web Networks, a world-leading developer and marketer of high-speed networking equipment (acquired by MRV Communications), and as System Design Group Manager at Zoran Microelectronics (acquired by CSR).
Boaz holds an MSc and BSc in Electrical Engineering from the Technion – Israel Institute of Technology, where he had served as a lecturer and continues to guide the next generation of technology innovators as a projects supervisor.





Ori brings over 10 years of financial experience working with multinational publicly traded companies and joined Tactile Mobility as a key role in the ongoing development of the company’s strategy.
In his previous position, Ori served as CFO of ReWalk Robotics Ltd. (NASDAQ: RWLK) for 4 years, and two years as the company’s corporate director and IT manager.
Prior to ReWalk, Ori served as a Corporate Controller at Oti, Ltd., a Nasdaq-listed developer and manufacturer of innovative contactless payment solutions for 3 years, and an Audit Manager at KMPG, where he worked with large scale NYSE publicly traded companies as well as smaller private companies within the Israeli Hi-tech sector.
Ori holds a BA in accounting and economics from the Hebrew University in Jerusalem.

Vered Mandelboum Josef



Vered Mandelboum Josef, COO

Vered is an operational excellence and business processes expert specializing in enabling technology teams to maximize their goals and potential.
With 15 years’ experience leading large-scale teams in highly structured and regulated industries Vered brings strong capabilities as a transformational leader, combined with business knowledge, deep operational understanding and management skills.
Vered holds MBA from Haifa University and BSC in Information Technology and Industrial Engineering from the Technion – Israel Institute of Technology, both with honors.

Yagil Tzur

VP Product


Yagil Tzur, VP Product

Yagil is a highly experience technology and product leader, with over two decades in multiple industries. He was VP Products at Igentify, developers of novel genomic solutions, R&D Group Manager and Program Director at Lumenis, Program Director at Applied Spectral Imaging, and Program manager at Philips Healthcare (PHG).
Yagil holds an MBA from Haifa University, and a BSc in Computer Sciences from the Technion – Israel Institute of Technology.

Gal Vigdor

VP Engineering


Gal Vigdor, VP Engineering

Gal Vigdor, is a software engineering expert who joined Tactile Mobility following 13 years at Rafael Advanced Defense Systems Ltd., where he most recently managed a large engineering department responsible for software development for all of Rafael’s C3I and radar products. Having previously held the roles of Software Engineering Manager and Software Engineer at Rafael, Vigdor posses a wealth of hands-on technical expertise in cutting-edge, mission-critical, technologies across various areas, including mission planning, wired and wireless IP communication systems, simulators and trainers, and many others. Before his work at Rafael, Vigdor served in an elite Software unit for the Israeli Air Force, where he developed complex operational communication systems in use 24/7.

Ido Tsalka

VP Business Development


Ido Tsalka, VP Business Development

Ido Tsalka is a seasoned Business Development and Product leader with over 20 years of experience in building and executing different business models and strategies across multiple industries and segments. Ido has a proven track record of defining and delivering large-scale projects in complex business environments.

Prior to joining Tactile Mobility, Ido held various leadership positions, including VP Business Development at eWaveMD, a provider of telemedicine solutions to rural areas; Director, Workflow Solutions at Highcon Systems; Professional Services Group Manager at Press-sense; and Head of Commercial Print Workflow Solutions at HP Indigo. Ido holds a B.A. in Computer Science & Business Management from IDC (Interdisciplinary Center) Herzliya.

Yaarit Barmaimon

Human Resources Manager


Yaarit Barmaimon, Human Resources Manager

Yaarit has been serving as Tactile Mobilitys Head of Human Resources since February 2018 and is responsible for Human Resources strategy and execution.
With over 15 years of experience in the HR domain, Yaarit brings to Tactile Mobility vast experience in recruitment, talent management, compensation & benefits, organizational development, cultural design and implementation. Her career spans from the software industry, through the Global Shipping industry onto Data and automotive.
Today, Yaarit leads Tactile Mobility’s Human Resources’ domain while shaping the employee experience, driving cultural transformation, building talent and leadership capabilities and change management processes. It is Yaarit’s mission to lead strategic HR initiatives in order to foster lasting organizational success. In addition, Yaarit is a strong believer in the power of positive thinking in the workplace and giving back to the community.
Yaarit holds a Bachelor’s degree in Human Resources as well as Human Resources Management & Development certificate from the Haifa University.

Amir Badian

Finance Manager


Amir Badian, Finance Manager

Amir holds vast experience in the automotive and telematics industries, serving in leadership roles at EDT for more than two decades, where he was Software Leader, responsible for vehicle unit firmware and DB client applications, and later appointed CEO after the company was selected to be a tier 1 supplier for GM in South America. Amir has also cemented various business opportunities for EDT, including exclusive agreements with UN peacekeeping missions and related entities worldwide, providing tens of thousands of unique telematics units for over a decade.
Amir holds an MBA from Tel Aviv University, majoring in Marketing, and a BSc in Computer Science from the Technion – Israel Institute of Technology.

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