Make Sure You’ve Identified a Clear, Sustainable Need

Sep 12, 2021

EE-Times-Weekend interview with Shahar Bin-Nun, CEO of Tactile Mobility with some personal insights about sailing, business, and life itself

Shahar Bin-Nun is the CEO of Tactile Mobility, the leading tactile data and
virtual sensing technology company for the automotive industry,
municipalities, and road authorities.
Shahar has over 20 years of leadership experience in global sales, marketing, and business development, having previously served as CEO of HumanEyes Technologies Ltd., VP of sales and business development for PressSense, Inc., and VP of sales at Magink Display Technologies. He holds a B.A. in Economics from Tel Aviv University and an MBA in Finance and Marketing from the Hebrew University in Jerusalem.

What personal projects will you be working on this weekend, Shahar?

I prefer sailing and hiking in my free time.

What was your first job in the industry?

My first job in the automotive industry was as a CEO.

How do you start (or end) your day?

I walk a few kilometers every day to clear my mind and organize my thoughts.

Where is your favorite holiday destination?

My favorite holiday destination is sailing in Greece.

Have you taken up any new hobbies during the pandemic?

During the pandemic, I learned another language and improved my chess

What advice would you give to people wanting to start a company in
the current climate?

I would advise making sure you’ve identified a clear, sustainable need for
which you have the capability to provide a unique, differentiated solution.

What advice do you wish you had when you had graduated?

Twenty years from now, you will be more disappointed by the
things you didn’t do than by ones you did do. So throw off the
bowlines. Sail away from the safe harbor. Catch the trade winds in
your sails. Explore. Dream. Discover.

(Editor’s note: The above quote, while commonly attributed to Mark Twain,
likely originated with H. Jackson Brown’s 1990 book, “P.S. I Love You.”)

EE Times Weekend

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